With live streaming you can instantly connect with your audience around the globe. It can be for a company that has multiple locations and wants to present to all of them at once. Also it could be a live event or training where everyone could not attend in person but they still want to be involved. Live streaming can also be interactive with your audience asking questions through live chat and also opening up discussions between the viewers.
The best films are the ones that tell a story, well what if you could tell that story to your audience live. That’s what live-streaming allows you to do.
A great benefit of live-streaming is that you do not just have the video that is being broadcast on the day but it is also recorded so it can be used in multiple different way. For example, training videos can be streamed to an audience but also provided to the people watch after the event has finished.